Following a tease of a CES announcement, current Circuit City CEO Ronny Shmoel confirmed on Monday that something called Circuit City will arrive as “a new, more personalized online shopping experience” starting February 15. The announcement even included promises of AI-driven recommendations fueled by IBM’s Watson platform, plus unexplained “augmented reality” and “search by photo” features. Ars Technica reports: Curiously, Shmoel also promised “real-time tech support via video chat,” but it’s unclear whether this feature will include two-way video feeds — and, thus, whether Circuit City is prepared for a deluge of Chatroulette-caliber video surprises from trolls. This online Circuit City rebirth may very well actually come to exist, as Shmoel claims that the company has put together a fully fledged inventory and distribution system, with a mix of known electronics brand names and “tier-two and tier-three” names (Shamsung? Panafauxnoic?). The same cannot be said for its CES tease of eventual brick-and-mortar showrooms in the neighborhood of 8,000-10,000 square feet, however. Shmoel already backtracked on similar showroom promises in 2016, and his CES pronouncement of future shops included no hard confirmations of locations or dates. But for anybody who dares to dream, Circuit City’s showroom design partner, Taylored Group, released a concept render of its store vision which looks like a Radio Shack as if rendered in a Taiwanese hot-take news video.
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