It’s not a secret that Microsoft hasn’t been winning the hearts and minds of consumers lately. Killing off products like the Groove Music service, Microsoft Band fitness tracker, and Windows Phone have left many questioning whether Microsoft’s grand plan is to simply focus on business users and leave consumers to its competitors. But at the company’s Inspire partner show this week, Microsoft execs told partners that Redmond isn’t giving up on consumers. From a report: Yusuf Mehdi — whose new title as of June 2018 became corporate vice president of Modern Life and Devices — led a session at the partner show in Las Vegas, Nev., where he outlined the company’s vision for what officials plan to christen “Modern Life Services.” Microsoft’s core value proposition is productivity, he said. Microsoft is targeting so-called “professional consumers” with these services, Mehdi said. Microsoft officials believe because the company already “owns the work calendar with Outlook,” that it has a foothold in working to blur the line between consumer and commercial activities. What, exactly, will qualify as a Modern Life Service? Mostly they will be apps, services, and features that Microsoft already makes available or soon will in Windows, Outlook, and PowerPoint, but which officials will attempt to position as well suited to the needs of professional consumers on Windows PCs, iPhones and Android phones.
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